CEO Message

Like most ambitious youth aspiring for a good career and willing to leave the comfort of their homes, Mr. Sardar Kakar left his native home in Zhob Balochistan, He belongs to the Kakar tribe, Quetta Balochistan in Pakistan, and went to UAE in the early ‘90’s, in search of a career. UAE was by default the stepping-stone to the Gulf for most Pakistanis in those days. But he worked all of seven years in Balochistan before deciding that life surely had more in store for him and ventured abroad to the Gulf. After working in a Furniture Company in Abu Dhabi for a decade, Mr. Sardar Kakar decided to become a first-generation entrepreneur and started a modest upholstery-making unit in Abu Dhabi in 2008. By 2010 the company began trading by importing fabric and furniture. It was also the year that the first retail outlet of the company was set up. The next five years were a challenging period for the company but the best attribute Mr. Sardar Kakar had was his resolve not to give up.
By 2015, the business started looking up and the company opened showrooms in
Abu Dhabi. Mr. Sardar Kakar realized the benefit of vertical integration to harness the twin benefits of lower costs and quality control. But fundamental to his success was
his policy of ensuring that all his customers got excellent quality at affordable prices.